By Susan Sweeney CA
Filled with sensible, proven techniques and step-by-step concepts, this informative resource teaches net tourism companies how you can allure visitors and convert them into paying consumers. With a layout that allows each one bankruptcy to face by itself, the publication offers effortless and instant implementation for a variety of merchandising thoughts, together with these geared for mattress and breakfasts, campgrounds, and subject matter parks. By studying to make use of industry-specific web newsgroups and mailing lists, companies can goal their customers, examine advertisements options in their competitors, and make certain constant visibility at the Web. Tips on updating, revisiting, and rethinking a business's on-line presence around out the recommendation, making sure that capability and latest consumers hold coming again.
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Additional resources for 101 Ways to Promote Your Tourism Business Web Site: Proven Internet Marketing Tips, Tools, and Techniques to Draw Travelers to Your Site (101 Ways series)
Other Notes Your home page should be 50 KB or less and should be displayed on no more than one or two screens. Studies have shown that visitors rarely wait beyond 15 seconds to download a site. Test the download time of your site using different connection speeds to ensure that it is reasonable for all users. Also avoid dead links. These are links that don’t go anywhere and the viewer usually receives a “404—File not Found” error message from the Web server after clicking on a dead link. Ideally you can designate your site map, if you have one, as the default page rather than a “404—File not Found” error message.
When people conduct Internet searches, they rarely go beyond the first couple pages of results. If you want to be noticed, you need to appear in the top 10 or 15 search results—ideally you want to appear on the top half of the front page of search results. But before you submit to the search engines, you have to be sure your site has been designed to be search engine friendly. com) • The all-important content • The importance of keywords in all aspects of your Web site • The elements that are in the search engine algorithms or formulas that are outside your Web site • The importance of link popularity and link relevancy to your search engine placement.
Another imWeb site. portant reason for using descriptive attributes in your image tags is that Alt text is spidered and indexed by many of the major search engines. Therefore, using keywords in your Alt text for your image tags will improve your ranking in search engines and will provide a description of the images in the event that they are not loaded. Use thumbnail graphics where applicable. Travel and tourism Web sites that have a page with a lot of large images should create small “thumbnail” versions Planning Your Web Site 21 of each image, then give visitors the option of clicking through to the larger versions they are interested in seeing.
101 Ways to Promote Your Tourism Business Web Site: Proven Internet Marketing Tips, Tools, and Techniques to Draw Travelers to Your Site (101 Ways series) by Susan Sweeney CA